Linnette Edwards of Abio Properties in the San Francisco Business Times
Linnette Edwards of Abio Properties in the San Francisco Business Times
San Francisco Business Times recently quoted Linnette Edwards, Abio Properties Partner/Associate Broker in their article Survival of the Fittest along with other Bay Area brokerage leaders discussing the new rules reshaping residential real estate.
According to Linnette, changes resulting from the much-publicized NAR Settlement which addresses the industry's approach to listing and buyer agent compensation are the most significant she's seen in more than two decades of doing business. She estimates that anywhere from 10% to 25% of local agents might leave the industry within the next 12 months.
"The agents that are not taking this seriously and are not proactively moving forward with this new paperwork will be left behind," she said. "They will have declining business because they will be unable to effectively communicate confidently their value proposition."
Abio Properties, which has offices in Oakland and Lafayette, is among the brokerages who have been proactively preparing agents to confidently guide clients through this transition via broker-led coaching, role-playing, scripting, and marketing resources.