With a quarter century of experience between them, and hundreds of properties bought and sold, it’s only natural that Cameron Platt and Linnette Edwards would have worked together a few times. Cameron recalls, “I have always seen Linnette as a colleague, not as competition – but she will raise your standards.” According to Linnette, “when you interact with another broker who challenges you and improves your game, even from the other side of the transaction, it can be really transformative.”
So when they considered running a brokerage together, “our visions and work ethics were so aligned, we couldn’t think of a reason why we shouldn’t,” explains Cameron. “It just crystallized,” notes Linnette, “like ‘Ah, I get it.’” And so Abio was born.
“We knew that our clients and our work as a whole would benefit from an agency culture that embraced the transparency, collaboration and innovation that each of us really valued,” Linnette points out. “So we set out to build Abio – along with the tools to enable it – for ourselves and for agents who ‘get it.’”
“We thought, ‘what if we could distill our business down to its most elemental parts and then pick and choose our favorite bits to concentrate on’,” Cameron recalls. “If the most rewarding things that I do fill the bulk of my time, I am fulfilled. It’s not too complicated.”
About Cameron Platt
Cameron Platt is Abio Properties’ co-founder and broker of record.
As a “recovering” attorney (UC Hastings, 2001) and broker since 2004, Cameron provides insight and advice to his clients and fellow Abio Properties agents with particular strengths in contracts, negotiation, and risk management.
As a nationally-recognized leader in organized real estate, Cameron is regularly called upon for his expertise and insight. He has provided significant guidance in recent major overhauls to many of C.A.R. ‘s standard forms, including the workhorse of residential real estate, the Residential Purchase Agreement as well as developing comprehensive solutions for transparency in commission practices in the wake of the recent NAR lawsuit settlement. Cameron has served as the Chair of the C.A.R. Standard Forms Advisory Committee, as an appointee of the C.A.R. Legal Action Fund and as a Trustee of the NAR Legal Action Fund. He serves or has previously served on the Boards of Directors of the National Association of REALTORS, the California Association of REALTORS, and the Oakland-Berkeley Association of REALTORS (now Bridge AOR), where he also served as President.
Abio Properties agents are supported and motivated by Cameron’s sage advice and counsel, which is rooted in law, theory and boots-on-the-ground experience, as he has personally handled $500m in career transactions, with an additional $1B+ overseen over hundreds of transactions. He was awarded 2022’s “Best Real Estate Broker” by Oakland Magazine.
About Linnette Edwards
Business Profile: Linnette Edwards, Co-Founder, Realtor at Abio Properties
Introduction: Linnette Edwards is not just a real estate agent; she’s a beacon of excellence, integrity, and expertise in the industry. With over two decades of experience, Linnette has consistently ranked among the top 1% of real estate professionals nationwide. As a co-founder of Abio Properties, she embodies the essence of leadership, vision, and unparalleled dedication to her clients and colleagues alike.
Selling Proposition: Linnette Edwards is synonymous with negotiation prowess, leveraging her expertise to secure the best deals for her clients, often resulting in significant financial gains. With 21 years of industry experience under her belt, including a notable tenure at Better Homes and Gardens, Linnette has honed her skills to become a trusted advisor and advocate for her clients.
Her reputation precedes her, with accolades from esteemed publications such as the Wall Street Journal, Dwell Magazine, and appearances on ABC and NBC. Linnette’s commitment to excellence extends beyond transactions; she is deeply invested in her community, serving as a key member of Abio Cares and launching initiatives like Encircle Life to support elders and their families in transition.
Attributes:
- Negotiation Expertise: Linnette’s adept negotiation skills have consistently delivered exceptional results for her clients, often securing substantial returns on their investments.
- Experience: With over two decades in the industry, Linnette has amassed a wealth of knowledge and insights, positioning her as a leader in residential real estate sales across various sectors, including luxury, residential, new construction, and investment properties.
- Reputation: Linnette’s sterling reputation precedes her, earning her recognition from prestigious media outlets and industry peers alike. Her dedication to fostering positive relationships and never burning bridges underscores her ethos of integrity and professionalism.
- Team Support: Backed by an exceptional team, Linnette ensures that her clients receive unparalleled support throughout the buying or selling process. While she remains at the forefront, offering invaluable advice and negotiation expertise, her team ensures seamless operations, even in her absence.
- Visionary Guidance: Linnette’s love for her Bay Area roots, combined with her Peruvian heritage, infuses her approach with warmth, compassion, and a visionary outlook. Her passion for design shines through in her staging company, SET Staging and Design, where she elevates properties to showcase their full potential.
Accomplishments:
- SRES Designation: Linnette’s commitment to serving seniors and their families led her to obtain the SRES designation, further enhancing her ability to navigate complex transitions with empathy and expertise.
- Co-Founder of Abio Properties: Linnette’s entrepreneurial spirit and leadership were instrumental in establishing Abio Properties, a distinguished brokerage with offices in Lafayette and Oakland.
- Media Recognition: Linnette’s expertise has been featured in prominent publications, including the Wall Street Journal, Dwell Magazine, and local media outlets like the SF Chronicle and SF Business Journal.
- Community Engagement: Linnette’s dedication to giving back is evident in her involvement with organizations like WPO, Provisors, and Impact 100, as well as her philanthropic endeavors through Abio Cares.
- Personal Achievements: Beyond her professional accomplishments, Linnette is a proud mother and wife, a self-proclaimed master gardener and chef, and a three-time winner of the CBC (Cookbook Club).
Testimonials:
- “Linnette is a true powerhouse in the real estate industry. Her negotiation skills are unmatched, and her commitment to her clients is unwavering.” – Google Review
- “Working with Linnette was an absolute pleasure. Her expertise and attention to detail made the buying process smooth and stress-free.” – Yelp Review
Conclusion: Linnette Edwards embodies the epitome of excellence in real estate. With a proven track record of success, unwavering dedication to her clients, and a passion for serving her community, Linnette is not just a realtor; she’s a trusted advisor, visionary leader, and invaluable asset to Abio Properties.