We Made the NEWS! Abio Founders Give Expert Advice
Look who is turning to us for our real estate expertise in homes for sale in the East Bay and beyond!
The San Francisco Chronicle tapped Abio Properties founders Linnette Edwards and Cameron Platt to provide ongoing advice on everything from interest rates to home maintenance pitfalls to managing multiple offers.
Linnette and Cameron also are the go-to resources and mentors for newly-minted Realtors and those thinking about a career change in real estate.
Check out their latest advice in the weekly SF Chronicle feature, “Sound Off”:
July 8, 2019
A: Have a plan. Find a mentor. Be fiscally responsible.
Commit to making plans. A real estate brokerage that aligns with your core values and offers support in formulating a business AND marketing plan (they are different things) will give you the best opportunity for growth. Join a brokerage that encourages you to be yourself and play to your strengths. One that understands and appreciates you, rather than simply seeing you as a means of production.
Stand on the shoulders of giants. Find mentors who will be invested in your growth and success. Consider joining a high-performing team to learn the ropes. Ask for help and give help every opportunity you can. Keep learning and improving your skills.
Be smart with money. Real estate is a serious business, and should be treated like one. Start with six to 12 months of living expenses saved up, if possible. Put aside money for taxes in a separate account. Make a budget and stick to it, as income will likely be unpredictable for the first few years.
A career in real estate isn’t for everyone, but if you take the right steps and surround yourself with a collaborative group of good folks, you may find you love it as much as we do.
May 13, 2019
A: Pop the bubbly! But first, you should review all offers side-by-side with your agent so they are easy to compare. Keep in mind that the best offer is a combination of high price and favorable terms. One offer may not have all the best parts, but it is possible to construct an ideal “Franken-offer” from the best parts of the offers that were received, and make a counter-offer back to interested buyers with those terms.
This allows you to get your best price along with the other terms that are most important to your individual needs, be it a fast closing, a long rent-back, or a lack of contingencies. When the keys do change hands, your agent should be the one giving the toast. Cheers!
Read more real estate advice in the San Francisco Chronicle from our fearless leaders here.
Do you have a burning real estate question and want to see the answer in print? Send your suggestions for “Sound Off” topics to email@example.com or call us at 888-400-ABIO (2246).